Mycelia Present

Documents rendered for human review. Source markdown lives in /Star_Private/; this is the readable layer.

The deeper reattack (2026-05-26 — Mycelia + Lumen in sync)

START HERE v0.2Brand Operating — Mycelia + Lumen integrated
v0.2 strips v0.1's contaminations (twins-as-centerpiece, unverified school names, AI-fiction vibe-tag, $4M revenue) + integrates Lumen's evidence-cited three-tier competitive stack (Madewell $90-150 / EF $218 / Dôen $550-600) + her three-thread premium thesis (longevity-as-math + proof-of-claims + curatorial-taste). Six principles. Concrete growth steps. Revised Ryan pitch at the bottom. Read this first.
LUMENEF Brand Thesis — Lumen's price-premium research
The independently-researched evidence base behind v0.2. Verified competitive pricing, customer-voice quotes, resale data, press citations, retailer positioning. Where the three threads come from.
v0.1 SUBSTRATEBrand Value Architecture — Foundational Framework
The longer theory doc behind v0.1. Four layers (soul/system/story/surface) + six premium mechanisms. NOTE: v0.1 had the same contaminations as Brand Operating v0.1 (twins, schools, vibe-tag); kept for substrate reference but operating doc v0.2 is the corrected one to read.
v0.1 (SUPERSEDED)Brand Operating v0.1 — historical, contaminated
Kept for trace. Superseded by v0.2. Had unverified school claims + twins-as-centerpiece + $4M revenue + "chic painter's daughter summering in Jaipur" vibe-tag — all stripped in v0.2.

DEEP-DIVE DECKEmerson Fry — The Brand, Deeply
20 slides. The brand-deep-dive you asked for. Painter grammar. Three voice tiers. Twin geographies. Father's Day Ryan Shirt moment. The 12 canonical posts. What changes in the program. NOT Ryan-facing — this is Mycelia → Billy. Note: Slide 18 vibe-tag attribution corrected 2026-05-26 (was falsely cited to Ryan; actually from internal brand-audit synthesis).
SOURCEEF Brand True North v0.1 (full research)
Full subagent crawl — all 86 blog posts, ~30 in verbatim depth. Where my prior brand work was wrong (§10). What this means for the program (§11). The canonical 12 posts.
EDITABLEDeep-dive deck copy (Markdown)
Edit MD; sync via presentations/sync-deep-dive-from-md.js.

MERCATOREF 30-Day Kickoff Runbook (operational)
Mercator's conversion of the narrative kickoff into a real ops runbook. ~85 discrete actions, escalation matrix, per-actor SOPs, hours table, sign-off checklist. Ships the moment Ryan signs.
LUMENPitch Deck Markup — 17 P-ranked changes
Lumen's critique of pitch deck against brand_audit. Top 3 P0 must-fix pre-reveal: lookbook season wrong · revenue figure ($2M→$4M) · "Apiece Apart" peer not in audit set. Two of those fixed in deck just now; lookbook regen queued for Faber's next boot.
PITCH DECKEmerson Fry — A Marketing System
20 slides w/ real EF imagery. Keyboard: arrows / N for notes / T for thumbs. Note: cover-image hero swap pending top-products subagent return; Stations 3-8 now LIVE on the platform per Faber's Day 5 push.
EDITABLE COPYEF Pitch Deck — full copy (Markdown)
All 20 slides' copy in a clean MD format you can edit + feed back. Source: convivium/clients/emerson_fry/EF_PITCH_DECK_v0.1_COPY.md. Tell me when you've edited; I sync to JS + redeploy via presentations/sync-deck-from-md.js.
DASHBOARDEF Reveal — Decision Dashboard
Single-page status of everything. What's done, what awaits Faber, what awaits you, where everything lives. Updated each heartbeat tick.
PLANEF 30-Day Kickoff (post-sign)
Week-by-week what happens the moment Ryan signs. Use as Ryan-facing "what happens next" reference or share post-sign.

CURRENTEF Pricing v0.8 — Self-Driving Car, Bounded
Full pricing memo. 24-month bounded engagement. Source for the investment slide.
RESEARCHEF Media Plan v0.1
Pinterest-first 40% allocation, sourced. Source for the media-plan slide.
RESEARCHEF Model Profile Audit v0.1
8 recurring models found · M1 Blonde + M2 Brunette + Emerson (founder) recommended as starter profiles. Likeness-rights addendum needed before external use.
RESEARCHEF Top-Grossing Products v0.1
Emerson Caftan + Frankie Blouse identified as signature hero products. "Welcome to May" homepage hero recommended for deck cover (now live on slide 1).
Tapt Methodology — Name Candidates
Atelia recommended. (Item 2 — when ready.)
EF Reveal-Day Playbook
Tue/Wed reveal script · likely Ryan questions · contingency. (Item 3 — when ready.)

CAMPAIGNFather's Day · The Ryan Shirt — Day-1 campaign brief
21-day execution brief for the cross-merch moment EF has been sitting on for years. Email × 3 + Pinterest × 8-12 + paid social ~$3-5K + wholesale activation + press + bundle page. Deploys the day Ryan signs. June 15 target. Founder voice "e." tier. No sale, no urgency.
DRAFTEmail to Ryan — three template variants
A short / B medium / C warmest. Plus three post-call follow-up templates (yes / let-me-think / not-quite-right). Pick + edit + send when ready.
DRAFTLikeness-Use Addendum v0 (for Praetor + attorney)
One-page consent addendum for M1 + M2 + Emerson before any external use of generated imagery. Phase 1 reference-based only. REQUIRES attorney review.
SETUPEF Slack Webhook — 5-min guide
When Ryan clicks any decision card on /tour/decide, you get a Slack DM in real time. Without it, Faber + I monitor the .data/tour_decisions.json file.