Mycelia Present

Documents rendered for human review. Source markdown lives in /Star_Private/; this is the readable layer.

For review now

• CURRENTEF Pricing v0.6 — Structure + Production + Media, Integrated
  Lower Tapt monthly ($30K Y1 vs v0.5's $43.5K). Pinterest-first 40% media allocation. $50K Y1 media (Moderate, recommended). Production capacity 1,200-1,900 assets/yr. Three decisions for Ryan inside.
• COMPANIONEF Media Plan v0.1 — full research
  Pinterest-first thesis sourced + defended. Meta retargeting-heavy split. Google Brand Defense rationale. TikTok deferred. Holiday Q4 weighting. ROAS estimates per channel with sourcing.
• Tapt Methodology — Name Candidates
  12 candidates ranked by TM strength + brand fit. Atelia recommended. (Item 2 — when you're ready.)
• EF Reveal-Day Playbook
  Tue/Wed reveal script · ~25 likely Ryan questions w/ your answers · contingency. (Item 3 — when you're ready.)

Pricing history

• v0.5Pricing v0.5 — Ryan's POV reframe
  Right structure (declining monthly, increasing share, infrastructure on his GCP); Tapt monthly too high. Superseded.
• v0.4Pricing v0.4 — flat monthly, declining share
  Had monthly + share direction backwards. Superseded.
• v0.3Pricing v0.3 — 3-options deliberation
  Initial budget-fit options. Superseded.