Mycelia Present

Documents rendered for human review. Source markdown lives in /Star_Private/; this is the readable layer.

Quick reference

• FOR POLARISBrief — Build a Review-Surface for Billy (Macy's-side)
  Drafted on Billy's behalf for him to relay to Polaris. Describes the HTML-review experience Billy wants on Macy's side — separate from this one, Billy-only auth, link-from-Polaris-responses pattern. Reference implementation pointer, hosting options (Cloudflare Pages / Macy's subdomain / RedStar-adjacent), auth pattern, URL pattern, workflow. No Mycelia/Convivium branding so Billy can paste verbatim. Implementation lift: 1-4 hours depending on hosting choice. Per "discipline note": no other Macy's agents access this surface; Billy-only, like this one.
• SECURITYMycelia Present — Security Status
  Straight answer on what's protecting these links + what isn't. Edge-level Basic Auth at Cloudflare (real protection). HTTPS in transit. Browser keychain handles auto-fill (the "just logs in" you noticed). What it doesn't protect against + when to rotate credentials + when to upgrade to Cloudflare Access.

🟢 GO TIME — Production tools build proposal (2026-05-26)

• READ FIRSTEF Production Tools — Build Proposal v0.1
  Brand+marketing story stays as deck lead. Tools added as additive amplification (low-hanging fruit shipped Day 1), NOT replacement. Deep specs for Image Selection (cull + tag + shared-review-queue using Gemini Flash vision; ~180 days/year recovered) + Photo Retouching + Print-Swap (Gemini 2.5 Flash Image / "Nano Banana"; brand-preset retouching + the print-swap pain Ryan called out). Adapts RedStar (Macy's-side) substrate Faber's seen + adds EF brand-DNA layer. Designer-knobs progressive-disclosure UX. Google stack throughout w/ API key rotation (Macy's→Billy personal→Ryan account). 3 new deck slides as additive amplification (5a/5b/5c between current 5 and 6). 5 Polaris-commune questions for Billy to relay. Sprint 1 build (Tue-Wed) targets live demos for Thursday. 5 open questions for Billy at the end.
• SUPERSEDEDRyan's 3 Concrete Asks — Pivot plan (corrected approach)
  Earlier today's draft that mistakenly proposed leading the deck with Ryan's 3 ops asks. Billy corrected: brand+marketing story stays as lead; tools become amplification. Kept for trace. Read EF_PRODUCTION_TOOLS_BUILD_PROPOSAL_v0.1 instead.

The deeper reattack (2026-05-26 — Mycelia + Lumen + Faber in sync)

• START HERE v0.2Brand Operating — Mycelia + Lumen integrated
  What a brand is in one sentence. EF in one paragraph with three-tier competitive stack (Madewell $90-150 / EF $218 / Dôen $550-600). Six principles. Concrete growth steps. Revised Ryan pitch at bottom. Read this first.
• DECK v0.26EF Pitch Deck — Thursday-ready
  Updated through v0.26: Slide 3 painter (Boston Globe-verified, no schools) + 2-traditions; NEW Slide 3b competitive-positioning tier table (Lumen); Slide 4 paraphrase ("Every dollar spent should show its return — Ryan's discipline, paraphrased"); Slide 7 artisan-craft framing (Lumen, no kids); Slide 12 summer lookbook (Faber's commit e68adbd); Slide 17+18 pricing reframed to premium-stewardship; Slide 11 "twelve months of compositions" (Lumen); Slide 16 benefit-first Y2+ list (Lumen).
• EMAIL DRAFTEmail to Ryan — Thursday version
  Short draft (recommended) + Father's Day-hook alternative + reference of what's in the deck Ryan sees. Send Tue AM or Wed AM. Billy edits to taste.
• LUMENEF Brand Thesis — price-premium research
  The evidence base behind v0.2. Verified competitive pricing, customer-voice quotes, resale data, press citations.
• FABER SPECRemy Four-Layer Coherence-Check — Implementation Spec
  Post-Thu Y1 engineering work. The middleware that gates every Remy output through the four-layer architecture (soul / system / story / surface). LLM-as-judge pattern, risk-tiered eager-vs-lazy eval, ~$0.001/check. The engineering manifestation of the premium-stewardship pricing frame.
• v0.1 SUBSTRATEBrand Value Architecture — Foundational Framework
  The longer theory doc behind v0.1. Four layers (soul/system/story/surface) + six premium mechanisms. NOTE: v0.1 contains the same contaminations Brand Operating v0.1 had; kept for substrate reference but operating doc v0.2 is the corrected operating layer.

The corrected brand work (this is the F-fix)

• DEEP-DIVE DECKEmerson Fry — The Brand, Deeply
  20 slides. The brand-deep-dive you asked for. Painter grammar. Three voice tiers. Twin geographies. Father's Day Ryan Shirt moment. The 12 canonical posts. What changes in the program. NOT Ryan-facing — this is Mycelia → Billy. Note: Slide 18 vibe-tag attribution corrected 2026-05-26 (was falsely cited to Ryan; actually from internal brand-audit synthesis).
• SOURCEEF Brand True North v0.1 (full research)
  Full subagent crawl — all 86 blog posts, ~30 in verbatim depth. Where my prior brand work was wrong (§10). What this means for the program (§11). The canonical 12 posts.
• EDITABLEDeep-dive deck copy (Markdown)
  Edit MD; sync via presentations/sync-deep-dive-from-md.js.

EF pitch — for the reveal

• MERCATOREF 30-Day Kickoff Runbook (operational)
  Mercator's conversion of the narrative kickoff into a real ops runbook. ~85 discrete actions, escalation matrix, per-actor SOPs, hours table, sign-off checklist. Ships the moment Ryan signs.
• LUMENPitch Deck Markup — 17 P-ranked changes
  Lumen's critique of pitch deck against brand_audit. Top 3 P0 must-fix pre-reveal: lookbook season wrong · revenue figure ($2M→$4M) · "Apiece Apart" peer not in audit set. Two of those fixed in deck just now; lookbook regen queued for Faber's next boot.
• PITCH DECKEmerson Fry — A Marketing System
  20 slides w/ real EF imagery. Keyboard: arrows / N for notes / T for thumbs. Note: cover-image hero swap pending top-products subagent return; Stations 3-8 now LIVE on the platform per Faber's Day 5 push.
• EDITABLE COPYEF Pitch Deck — full copy (Markdown)
  All 20 slides' copy in a clean MD format you can edit + feed back. Source: convivium/clients/emerson_fry/EF_PITCH_DECK_v0.1_COPY.md. Tell me when you've edited; I sync to JS + redeploy via presentations/sync-deck-from-md.js.
• DASHBOARDEF Reveal — Decision Dashboard
  Single-page status of everything. What's done, what awaits Faber, what awaits you, where everything lives. Updated each heartbeat tick.
• PLANEF 30-Day Kickoff (post-sign)
  Week-by-week what happens the moment Ryan signs. Use as Ryan-facing "what happens next" reference or share post-sign.

Backing docs (deeper detail)

• CURRENTEF Pricing v0.8 — Self-Driving Car, Bounded
  Full pricing memo. 24-month bounded engagement. Source for the investment slide.
• RESEARCHEF Media Plan v0.1
  Pinterest-first 40% allocation, sourced. Source for the media-plan slide.
• RESEARCHEF Model Profile Audit v0.1
  8 recurring models found · M1 Blonde + M2 Brunette + Emerson (founder) recommended as starter profiles. Likeness-rights addendum needed before external use.
• RESEARCHEF Top-Grossing Products v0.1
  Emerson Caftan + Frankie Blouse identified as signature hero products. "Welcome to May" homepage hero recommended for deck cover (now live on slide 1).
• Tapt Methodology — Name Candidates
  Atelia recommended. (Item 2 — when ready.)
• EF Reveal-Day Playbook
  Tue/Wed reveal script · likely Ryan questions · contingency. (Item 3 — when ready.)

Drafts ready for your review

• CAMPAIGNFather's Day · The Ryan Shirt — Day-1 campaign brief
  21-day execution brief for the cross-merch moment EF has been sitting on for years. Email × 3 + Pinterest × 8-12 + paid social ~$3-5K + wholesale activation + press + bundle page. Deploys the day Ryan signs. June 15 target. Founder voice "e." tier. No sale, no urgency.
• DRAFTEmail to Ryan — three template variants
  A short / B medium / C warmest. Plus three post-call follow-up templates (yes / let-me-think / not-quite-right). Pick + edit + send when ready.
• DRAFTLikeness-Use Addendum v0 (for Praetor + attorney)
  One-page consent addendum for M1 + M2 + Emerson before any external use of generated imagery. Phase 1 reference-based only. REQUIRES attorney review.
• SETUPEF Slack Webhook — 5-min guide
  When Ryan clicks any decision card on /tour/decide, you get a Slack DM in real time. Without it, Faber + I monitor the .data/tour_decisions.json file.

Pricing history

• v0.7Pricing v0.7 — vehicle for independence
• v0.6Pricing v0.6 — structure + media integrated
• v0.5Pricing v0.5 — Ryan's POV reframe
• v0.4Pricing v0.4
• v0.3Pricing v0.3