Mycelia Present

Documents rendered for human review. Source markdown lives in /Star_Private/; this is the readable layer.

EF pitch — for the reveal

• PITCH DECKEmerson Fry — A Marketing System
  20 slides. Self-driving car narrative. Brand-understanding · plan · social depth · model profile system · capability roadmap · 24-month bounded engagement w/ cost chart. Keyboard: arrows / N for notes / T for thumbs. Hero imagery is placeholder Unsplash; will swap for EF-aligned imagery once Model Profile audit returns.

Backing docs (deeper detail)

• CURRENTEF Pricing v0.8 — Self-Driving Car, Bounded
  Full pricing memo. Visual stacked bar chart. Bounded engagement. Source for the investment slide.
• COMPANIONEF Media Plan v0.1 — full research
  Pinterest-first 40% allocation, sourced. Source for the media-plan slide.
• Tapt Methodology — Name Candidates
  Atelia recommended. (Item 2 — when ready.)
• EF Reveal-Day Playbook
  Tue/Wed reveal script · likely Ryan questions · contingency. (Item 3 — when ready.)

Pricing history

• v0.7Pricing v0.7 — vehicle for independence
  Superseded.
• v0.6Pricing v0.6 — structure + media integrated
  Superseded.
• v0.5Pricing v0.5 — Ryan's POV reframe
  Superseded.
• v0.4Pricing v0.4 — flat monthly, declining share
  Superseded.
• v0.3Pricing v0.3 — 3-options deliberation
  Superseded.