Mycelia Present
Documents rendered for human review. Source markdown lives in /Star_Private/; this is the readable layer.
The deeper reattack (2026-05-26 — Mycelia + Lumen + Faber in sync)
- START HERE v0.2Brand Operating — Mycelia + Lumen integratedWhat a brand is in one sentence. EF in one paragraph with three-tier competitive stack (Madewell $90-150 / EF $218 / Dôen $550-600). Six principles. Concrete growth steps. Revised Ryan pitch at bottom. Read this first.
- DECK v0.26EF Pitch Deck — Thursday-readyUpdated through v0.26: Slide 3 painter (Boston Globe-verified, no schools) + 2-traditions; NEW Slide 3b competitive-positioning tier table (Lumen); Slide 4 paraphrase ("Every dollar spent should show its return — Ryan's discipline, paraphrased"); Slide 7 artisan-craft framing (Lumen, no kids); Slide 12 summer lookbook (Faber's commit e68adbd); Slide 17+18 pricing reframed to premium-stewardship; Slide 11 "twelve months of compositions" (Lumen); Slide 16 benefit-first Y2+ list (Lumen).
- EMAIL DRAFTEmail to Ryan — Thursday versionShort draft (recommended) + Father's Day-hook alternative + reference of what's in the deck Ryan sees. Send Tue AM or Wed AM. Billy edits to taste.
- LUMENEF Brand Thesis — price-premium researchThe evidence base behind v0.2. Verified competitive pricing, customer-voice quotes, resale data, press citations.
- FABER SPECRemy Four-Layer Coherence-Check — Implementation SpecPost-Thu Y1 engineering work. The middleware that gates every Remy output through the four-layer architecture (soul / system / story / surface). LLM-as-judge pattern, risk-tiered eager-vs-lazy eval, ~$0.001/check. The engineering manifestation of the premium-stewardship pricing frame.
- v0.1 SUBSTRATEBrand Value Architecture — Foundational FrameworkThe longer theory doc behind v0.1. Four layers (soul/system/story/surface) + six premium mechanisms. NOTE: v0.1 contains the same contaminations Brand Operating v0.1 had; kept for substrate reference but operating doc v0.2 is the corrected operating layer.
The corrected brand work (this is the F-fix)
- DEEP-DIVE DECKEmerson Fry — The Brand, Deeply20 slides. The brand-deep-dive you asked for. Painter grammar. Three voice tiers. Twin geographies. Father's Day Ryan Shirt moment. The 12 canonical posts. What changes in the program. NOT Ryan-facing — this is Mycelia → Billy. Note: Slide 18 vibe-tag attribution corrected 2026-05-26 (was falsely cited to Ryan; actually from internal brand-audit synthesis).
- SOURCEEF Brand True North v0.1 (full research)Full subagent crawl — all 86 blog posts, ~30 in verbatim depth. Where my prior brand work was wrong (§10). What this means for the program (§11). The canonical 12 posts.
- EDITABLEDeep-dive deck copy (Markdown)Edit MD; sync via presentations/sync-deep-dive-from-md.js.
EF pitch — for the reveal
- MERCATOREF 30-Day Kickoff Runbook (operational)Mercator's conversion of the narrative kickoff into a real ops runbook. ~85 discrete actions, escalation matrix, per-actor SOPs, hours table, sign-off checklist. Ships the moment Ryan signs.
- LUMENPitch Deck Markup — 17 P-ranked changesLumen's critique of pitch deck against brand_audit. Top 3 P0 must-fix pre-reveal: lookbook season wrong · revenue figure ($2M→$4M) · "Apiece Apart" peer not in audit set. Two of those fixed in deck just now; lookbook regen queued for Faber's next boot.
- PITCH DECKEmerson Fry — A Marketing System20 slides w/ real EF imagery. Keyboard: arrows / N for notes / T for thumbs. Note: cover-image hero swap pending top-products subagent return; Stations 3-8 now LIVE on the platform per Faber's Day 5 push.
- EDITABLE COPYEF Pitch Deck — full copy (Markdown)All 20 slides' copy in a clean MD format you can edit + feed back. Source:
convivium/clients/emerson_fry/EF_PITCH_DECK_v0.1_COPY.md. Tell me when you've edited; I sync to JS + redeploy viapresentations/sync-deck-from-md.js. - DASHBOARDEF Reveal — Decision DashboardSingle-page status of everything. What's done, what awaits Faber, what awaits you, where everything lives. Updated each heartbeat tick.
- PLANEF 30-Day Kickoff (post-sign)Week-by-week what happens the moment Ryan signs. Use as Ryan-facing "what happens next" reference or share post-sign.
Backing docs (deeper detail)
- CURRENTEF Pricing v0.8 — Self-Driving Car, BoundedFull pricing memo. 24-month bounded engagement. Source for the investment slide.
- RESEARCHEF Media Plan v0.1Pinterest-first 40% allocation, sourced. Source for the media-plan slide.
- RESEARCHEF Model Profile Audit v0.18 recurring models found · M1 Blonde + M2 Brunette + Emerson (founder) recommended as starter profiles. Likeness-rights addendum needed before external use.
- RESEARCHEF Top-Grossing Products v0.1Emerson Caftan + Frankie Blouse identified as signature hero products. "Welcome to May" homepage hero recommended for deck cover (now live on slide 1).
- Tapt Methodology — Name CandidatesAtelia recommended. (Item 2 — when ready.)
- EF Reveal-Day PlaybookTue/Wed reveal script · likely Ryan questions · contingency. (Item 3 — when ready.)
Drafts ready for your review
- CAMPAIGNFather's Day · The Ryan Shirt — Day-1 campaign brief21-day execution brief for the cross-merch moment EF has been sitting on for years. Email × 3 + Pinterest × 8-12 + paid social ~$3-5K + wholesale activation + press + bundle page. Deploys the day Ryan signs. June 15 target. Founder voice "e." tier. No sale, no urgency.
- DRAFTEmail to Ryan — three template variantsA short / B medium / C warmest. Plus three post-call follow-up templates (yes / let-me-think / not-quite-right). Pick + edit + send when ready.
- DRAFTLikeness-Use Addendum v0 (for Praetor + attorney)One-page consent addendum for M1 + M2 + Emerson before any external use of generated imagery. Phase 1 reference-based only. REQUIRES attorney review.
- SETUPEF Slack Webhook — 5-min guideWhen Ryan clicks any decision card on /tour/decide, you get a Slack DM in real time. Without it, Faber + I monitor the .data/tour_decisions.json file.