Mycelia Present · rendered 2026-05-25T16:49:53.228Z · source: ../convivium/clients/emerson_fry/EF_EMAIL_TO_RYAN_v0.1.md

Email to Ryan — Draft Templates

Filed: 2026-05-25 by Mycelia For: Billy — drafts for the email(s) you'd send Ryan to introduce the deck + propose the live walkthrough. Multiple lengths + tones; pick the one that fits + edit. None are sent yet.

Discipline:

Draft A — The short one (recommended)

Subject: something I built for Emerson Fry

Body:

Hi Ryan —

I've been spending the last few months building a marketing system specifically for Emerson Fry. Not a deck of recommendations — an actual working platform, preloaded with your brand DNA, your voice, your supply chain story.

I'd like to walk you through it. ~45 minutes on a call this week — Tuesday or Wednesday work for me. The platform is already running; I'll show you what we built and what we'd do with it.

If you want a preview before the call, here's the deck I'd walk you through: [deck link] ([username] / [password] — happy to put it on a real login if you'd prefer)

Either way, looking forward to it.

Billy

Why this works: Short. Founder-to-founder. The phrase "I've been spending the last few months building" sets the bar — this isn't a pitch deck, it's a built thing. The Tuesday/Wednesday ask is concrete + actionable. The deck link is optional preview, not the substance.

Draft B — The slightly-longer one (if you want more context up front)

Subject: a marketing system, built specifically for Emerson Fry

Body:

Hi Ryan —

Hope you've been well.

I've spent the last few months building something for Emerson Fry that I think is worth showing you. It's a marketing system — preloaded with your brand DNA (the voice rules, the artisan supply chain story, the Love Tòmas origin, the sizing-honesty content opportunity, the founder voice register Emerson's been writing in for seventeen years). It produces multi-channel campaign work in your voice. It runs on your infrastructure (your Google Cloud, your accounts — nothing locked into a SaaS subscription with me).

I'd love to walk you through it on a call this week — Tuesday or Wednesday, ~45 minutes. The platform is live; the agent will guide you through what we built and what we'd do with it.

Here's a preview deck I'd walk you through: [deck link] ([username] / [password])

No pressure on the deck — the call is where the real walkthrough happens. But if you want to look first, it's there.

Looking forward.

Billy

Why this works: A bit more context if you think Ryan needs the framing before deciding to take the call. Slightly riskier — longer emails get skimmed. Use this if you want to seed the "system, not deck" framing pre-call.

Draft C — The warmest one (if you have an existing relationship + tone fits)

Subject: something I want to show you

Body:

Ryan —

Quick one. I've been working on something for Emerson Fry that I'd love to walk you through. ~45 minutes, this week if you have it — Tuesday or Wednesday.

Not a pitch deck. A real working marketing system, built for the brand specifically. I'll show you everything.

Preview's here if you want it before the call: [deck link] · [credentials]

Best, Billy

Why this works: Almost no setup. Trusts that the relationship carries the weight. The "not a pitch deck" line does the differentiation. Use only if Ryan would read this and know what you mean immediately.

Follow-up email — sent 5-7 days after the call (regardless of outcome)

Subject: [recap of the call topic]

Body (template, customize based on call outcome):

If he said YES on the call:

Ryan —

Great talking through this on [day]. Quick follow-up:

— [Praetor name] (our legal/contract steward) is putting together the MSA + License Agreement + DPA package. We'll have it to you within a week. — Walking through next steps when you're back from [Ryan's mention of any travel/etc.] — Your platform login: [URL] · [user] / [temp pass — change on first login]

Anything that came up after the call, just send.

Billy

If he said "let me think":

Ryan —

Good conversation [day]. Whenever you're ready — no pressure on timing.

The deck stays live at [URL]. The platform tour is at [ef.taptstudio.com login link] — same credentials. Wander through both whenever it's useful.

When/if you want to talk through anything specific (the lift-share mechanic, the Pinterest-first allocation, the Year 2 trajectory, the model profile capability), I'm one email away.

Billy

If he said "this isn't quite right":

Ryan —

Thanks for the time [day] + the honest read. I want to understand what didn't fit — was it the [pricing structure / timeline / scope / something else]? Reply when you have a moment.

The work we did building the brand DNA + the creative suite is yours to keep regardless — I'll send you the assets next week.

Billy

Why these matter: the post-call follow-up is often what closes (or honestly clears) the deal. Pre-drafted templates make the moment less awkward + keep tone consistent.

Notes for Billy

— Mycelia, 2026-05-25